Popular UK Pet Insurance Providers

The UK pet insurance market is vast, with many options available to dog owners. Whether you're looking for comprehensive coverage, affordable premiums, or flexible policies, there are a number of reputable insurers to consider. Here’s a closer look at some of the most popular pet insurance providers in the UK, including their strengths, what sets them apart, and why they are highly rated by dog parents.

1. Many Pets

Reputation & Popularity:
Many Pets is a relatively new player in the UK pet insurance market but has quickly gained a strong following due to its straightforward policies and transparent pricing. With over 200,000 pets insured since its launch, it is one of the fastest-growing insurers in the UK.

What Makes Them Stand Out:
Many Pets is particularly praised for its customer service, offering personalised advice and flexible coverage options that can be tailored to suit your dog's needs. Their policies cover a range of treatments, including consultations, hospitalisation, and even physiotherapy for dogs recovering from surgery.

Customer Rating:
The insurer consistently receives high ratings from dog owners on Trustpilot, with an average rating of 4.7 out of 5. Many customers appreciate the ease of making claims and the company’s transparency.

Website: Many Pets

2. Bought By Many

Reputation & Popularity:
Bought By Many has grown in popularity thanks to its customer-centric approach and innovative products. The company insures over 700,000 pets and is highly regarded for offering unique policies that cater to specific breeds and conditions.

What Makes Them Stand Out:
This insurer is known for offering bespoke policies. They provide breed-specific insurance, meaning you can find coverage tailored to your dog’s breed-related health issues. They also have a well-loved online community where pet parents can ask questions and share experiences, making it a great choice for first-time dog owners.

Customer Rating:
Bought By Many is rated 4.7 out of 5 on Trustpilot, with many customers citing their excellent customer service and straightforward claims process as highlights.

Website: Bought By Many

3. Petplan

Reputation & Popularity:
Petplan is one of the biggest and best-known pet insurance providers in the UK, insuring over 1.5 million pets. As one of the longest-established pet insurers, it has earned a reputation for offering comprehensive cover and reliable claims services.

What Makes Them Stand Out:
Petplan is famous for its high levels of cover for dogs, particularly for lifelong policies that continue throughout the pet’s life. Their policies cover everything from vet fees to treatments for chronic illnesses and conditions that develop after the policy starts. Petplan also works closely with vets, making it easier for pet owners to submit claims directly to their insurer.

Customer Rating:
Petplan has earned a reputation for high-quality service, with an average Trustpilot rating of 4.3 out of 5. Many pet parents appreciate their efficient claims process, although premiums can be higher than some other providers.

Website: Petplan

4. Direct Line Pet Insurance

Reputation & Popularity:
Direct Line is a well-known name in the insurance industry, and its pet insurance offering is no exception. It is one of the most popular pet insurers in the UK, insuring hundreds of thousands of pets.

What Makes Them Stand Out:
Direct Line offers a range of policies with unlimited vet fee cover options, which makes them a standout choice for those concerned about high veterinary bills. Their policies cover everything from accidents to illnesses and offer a range of extras like dental cover and overseas travel for your dog. Their flexible excess options allow you to choose the level of coverage you want.

Customer Rating:
Direct Line boasts an average rating of 4.3 out of 5 on Trustpilot, with many customers praising their straightforward pricing and easy-to-understand policies.

Website: Direct Line

5. The Insurance Emporium

Reputation & Popularity:
The Insurance Emporium is a rapidly growing insurance company known for offering flexible and customisable pet insurance policies. They are often recognised for their competitive pricing and extensive coverage options.

What Makes Them Stand Out:
What makes The Insurance Emporium particularly appealing is their "Custom Care" options, where you can build a policy tailored to your dog’s specific needs. They offer a range of add-ons for alternative therapies, overseas treatment, and dental care. Their policies also cover the cost of treating pre-existing conditions if they are covered under their "Continuing Care" option.

Customer Rating:
They have a Trustpilot rating of 4.3 out of 5, with customers commending their affordable prices and level of cover, though some note that claims can take time to process.

Website: The Insurance Emporium

6. Scratch & Patch

Reputation & Popularity:
Scratch & Patch is another newcomer to the UK pet insurance scene but has already gained a solid customer base due to its straightforward approach and unique offerings. The company insures more than 50,000 pets in the UK and has received positive reviews for its transparent pricing and ease of use.

What Makes Them Stand Out:
Scratch & Patch's policies are incredibly flexible, allowing you to tailor coverage to your dog’s age, breed, and any specific health concerns. They also cover complementary therapies such as acupuncture and hydrotherapy, which many other insurers do not. Their pet insurance policies come with a no-claims discount, rewarding responsible dog parents.

Customer Rating:
The company has an average Trustpilot score of 4.8 out of 5, with pet parents highlighting its excellent customer service, easy-to-understand policies, and prompt claim payouts.

Website: Scratch & Patch

7. VetsMediCover

Reputation & Popularity:
VetsMediCover is a growing insurer in the UK with a solid reputation for offering comprehensive policies at competitive rates. It is particularly popular among dog owners seeking flexible and affordable insurance solutions.

What Makes Them Stand Out:
VetsMediCover offers a wide range of policies, from accident-only to lifetime coverage. They are known for covering treatments such as physiotherapy, behavioural therapy, and dental care, which can be expensive for dog owners. They also allow policyholders to visit any vet, offering more flexibility compared to other insurers.

Customer Rating:
VetsMediCover has a strong Trustpilot rating of 4.6 out of 5, with many customers praising their affordable premiums and responsive customer service.

Website: VetsMediCover

8. Animal Friends

Reputation & Popularity:
Animal Friends is a well-established pet insurer in the UK and is known for offering policies that cater to a wide range of dogs, including older pets. The company has over 500,000 pets insured and is considered one of the largest in the UK.

What Makes Them Stand Out:
Animal Friends offers extensive coverage options, including accident, illness, and injury cover, as well as options for multi-pet policies. They also have a reputation for offering affordable premiums, which is especially appealing to pet parents on a budget.

Customer Rating:
Animal Friends has a Trustpilot rating of 4.2 out of 5. Many dog owners appreciate the value for money and the option to cover multiple pets under one policy.

Website: Animal Friends

9. Waggel

Reputation & Popularity:
Waggel is a newer, tech-driven pet insurer that’s gaining popularity for its simple, hassle-free approach to pet insurance. It is a great choice for tech-savvy pet parents who appreciate the ease of managing their pet's insurance through a mobile app.

What Makes Them Stand Out:
Waggel is known for offering a paperless experience, meaning you can manage everything from claims to policy details through their app. They offer flexible cover levels, including a variety of wellness options for preventative care.

Customer Rating:
Waggel has an impressive Trustpilot rating of 4.8 out of 5, with pet parents praising the user-friendly experience and fast claims processing.

Website: Waggel

Conclusion

The UK pet insurance market offers a variety of options for dog parents, from established companies like Petplan and Direct Line to newer, more flexible options like Many Pets and Waggel. When choosing the best insurer, it’s essential to consider your dog's specific needs, your budget, and the level of cover you require. By comparing different providers and reading customer reviews, you can make an informed decision that ensures your dog’s health is protected—no matter what life throws your way.

keefy_yap
digital project manager
Previous
Previous

Your What-to-Get Puppy Checklist:

Next
Next

The Ultimate Dog-Friendly Guide to London’s Best Asian Restaurants